In many ways, Reels is Instagram now. You cannot scroll the photo sharing application for a few seconds before being slapped on the face with algorithmic video content “suggested for you”. Meta, in all her wisdom, would plan to get out of coils like her own tiktok type application just in time to watch the imminent disappearance of the short video application.
Instagram chief Adam Mosseri would have told staff this week that superiors planned to divide the coils into a separate application, according to a report Information Based on an anonymous source that was in the room at the time. This application would work supposed as Tiktok, where users scroll through a chain of short videos made attractive via what algorithms already know about you. It is also similar to YouTube Shorts, and to judge by the reported success of the platform belonging to Google, advertisers appreciate it when you spend hours of day scroll.
Meta has always relied on advertising dollars, but Instagram can be the real breadbasket for the wider efforts of the company. The technology giant does not report on the amount of money that each application earns, although the analytical company emmonyter reported at the end of last year that Instagram represents half of Meta’s American advertising revenues. In his Last quarterly reportMeta said its advertising impressions increased by 11% while its average price per ad increased by 10% in 2024. The company made $ 160 billion in advertising in 2024, which represents the share of its income.
While Tiktok burns the federal government’s initiative to close American application operations, Instagram wants to strike while the iron is hot. The application belongs to the Chinese company Bytedance, and reports indicate that the company has planned to fully draw the application. Meanwhile, people in the United States have worked in the break of the short video application to keep it on their devices in the event of a full ban. Instagram has already activated its own video editing suite like Capcut de Bytedance. Meta regularly tries fluffy monkey applications, as she did on Twitter with the launch of threads.
I do not hate the idea of a separate coil application. If that means that I can see more content from the people I am on Instagram, then I won’t say no. However, this does not necessarily mean that Instagram will come back to glory days when everything you would see are your friend’s baby and food photos (and an occasional image of your friend trying baby food, or is it just me?). Meta will have to rely more and more on advertising, and a separate coil application would be just as engulfed with the announcements that Instagram is now. Instead of a decrepit application, we could have two passing through the insisseation process.
While Tiktok remains in limbo, it can still emerge on the top. There are signs that Jimmy Donaldson, alias MRBEAST, has planned to buy the platform. Much more Companies and billionaires Layout to negotiate an agreement, while vice-president JD Vance is supposed to conclude an agreement to maintain Tiktok operating in the United States, although divorced in a way from its current owners in China.
Do not forget the growing competition of Instagram. Bluesky would have developed its own photo application called flash. Then you have the decentralized Pixelded application, which recently won a mobile application version. Instagram has entered the future to the rhythm of drum of the Meta-PD Mark “Male Energy” Zuckerberg while being filled to the brim with AI Sols. Perhaps Instagram segmentation will only increase more people to abandon the platform for greener pastures.
