Crash Bandicoot: BRAWL And Call of Duty: Zombie Defender are not games that actually exist (still), but social media users on platforms such as Instagram are still See advertisements apparently generated by AI According to Activision, the company that has these franchises.
An Activision representative did not respond to a request for comments and did not comment on the announcements publicly.
Several game sites have indicated Examples that users have encountered. One, for example, offers a new Guitar Hero Mobile Game that has not been announced and which is not even known to be in development. Users say that advertisements have led to a marketing survey to find out if it is the type of game they would like to play.
In addition to the fictitious nature of advertisements or concepts, Activision has aroused criticism of the quality of art images, which would be generated by AI. Art has drawn comparisons In Ai Slol – Basically, images or videos that are not better than spam.
Activision has recently been taken in cross -fires for another case of use of the AI. Last week, the company confirmed that some parts of recent games, including Call of Duty: Black Ops 6, use content generated by AI.
Start of a trend?
Marc Seal, the founder and CEO of TrimaireAn AI video game company, said Activision actions could be the start of a trend in games.
“I have not seen it to this extent by others either for an entire float test,” Seal at Cnet told. “It’s not common, but I think it will be.”
SCEAL said that the attempt of a game company to assess the interest by creating content generated by AI is a type of maneuver for bait and switching but quite harmless.
“I think it could be abused,” he said. “In the event that a studio went so far as to” pre-seller “a game or content from generated content, I think we are going to enter a dangerous and harmful territory. I can see this happen, then the studio could not offer the vision or quality of the generated content.”
Seal has added that as long as companies are in advance on what they test and honestly that these are only concepts, this type of test is a fair game.
“I prefer to see the studios obtain an early reaction on concepts and highlight new more risky projects that could have been avoided otherwise because there was no clear way to test the idea on the ground,” he said.
