Barely two years ago, Tesla was at the top of the world, selling the most cars in its history, 1.31 million electric vehicles, supplied by a reduction in its prices. Now, at the beginning of 2025, the The price of some of the Tesla models dropsAnd the used teslas market is, in the words of Mashable, “crampon. “The company’s share price Continue to drag As the involvement of the CEO Elon Musk in the American government as a Doge leader led to Exhibition hall protests And A counterou of buyers abroad.
But all the news from Tesla Non -slowed sales For electric vehicles despite the indications of last year a tray market for electric vehicles. According to Motor Intelligence, 3.2 million hybrid or electric vehicles were sold in 2024, representing 20% of the automotive market, a record in the United States. Even if 1.9 million of them were hybrids, sales of electric vehicles were solid, even in a context of uncertainty on federal credits and all bad publicity for Tesla.
Ivan Drury, director of information at Edmunds, an online automotive resource company, said that the VE industry was in rapid transition.
“(There are) more changes that occur in recent months than in a period of 10 years with regard to electric vehicles and not only Tesla.” He told Cnet.
A Cybertruck Tesla is seen parked outside a dealership.
DRURY says Tesla’s main position in electric vehicles has enabled it to draw customers with incentives in addition to tax credits and that even the price dumping of second -hand cars creates a funnel effect for new prices customers on the electric vehicle market, which could benefit the business in the long term.
Drury says there is much more competition on the electric vehicle market, with new models and players, the ranges of electric vehicles are improving and rental transactions are becoming more and more attractive.
“The rental was damn almost three-quarters of all the purchases of EV dealers last year,” he said. “With the so higher ranges, 250, 300 miles, it is a more viable product. Customers are much more ready to abandon their existing transport.”
Ironically, the alignment of Musk with the administration of President Donald Trump could inadvertently open a new important customer route for electric vehicles. BJ Birtwell, CEO of Electrify ExpoA practical agreement for the EV Curious owned in eight American cities, says it has spoken to thousands of potential customers of electric vehicles and has seen a distinct demographic change.
Before last year, many visitors to the Expo electrification knew the electric vehicle market well. It changes.
“About eight to 12 months ago, there was a new demographic group at our festival which could not speak of a shop,” said Birtwell. “They didn’t understand the jargon, they just came to see if all the electricity suited them, and that’s all the purpose of our festival.”
Birtwell says that the politicization of EV environmental benefits has harmed industry and growth of electric vehicles. However, a new base of customers who do not care about sustainability are leaning towards electric vehicles because they align themselves more with Musk’s political opinions.
“We started to see this change in the middle of last year,” he said. In the cities of the red state, such as Orlando, Florida, ticket sales have tripled for electrification. “We really look at this idea that these customers, or this audience, have been somewhat alienated in the past to warm up on electric cars. They have the impression that the government does not tell them what they should conduct, and now it is their decision.”
Birtwell says that it is too early to say if the influx of new customers will balance those who strengthen Tesla for political reasons. “It cuts in both directions. Only time will tell us how it does not do.”
